Top Beauty Retail Apps in Tunisia: Q4 2024 Performance

In the fourth quarter of 2024, beauty retail apps in Tunisia showed varied performance across downloads and user engagement metrics. According to Sensor Tower, here’s a detailed look at the trends for the top five apps on a unified platform.

BeautyStore from DIGIZONE saw a fluctuating download pattern. Weekly downloads peaked at 707 in mid-November, though there were dips earlier in October.

Oriflame experienced a steady flow of downloads, starting at 165 at the beginning of the quarter and ending with a slight increase to 110 by the end. The app maintained a growth in active users, reaching over 1K by the last week of December.

Natura Store had minimal download activity, with a notable increase to 490 in early November.

Floraison downloads were relatively low, peaking at 80 in mid-October and seeing a decline towards the end of the quarter.

Finally, Nice one | نايس ون from Niceonesa showed a modest increase in downloads, peaking at 72 in mid-November. Active users grew from 74 in late September to 109 by the end of December.

For more insights and detailed data, visit Sensor Tower.